Probably the hardest thing to do is create a distribution network. There are so many moving parts and partners that any one of a million things can go wrong. That’s equally the case with printing and bulk mailing magazines, catalogs, and brochures. First thing you’re going to need is a high quality brochure and catalog printing company. The challenge gets greater if you’re looking for a printer in Spain, France, or Italy due to the age of their equipment.
So when you find one, the first thing to do is take a look at their printing portfolio. Here’s how to find a good printer.
- Ask for a recent printed sample with skin tones and an older sample.
- Look at general skin tones and neutral colors to check for hue accuracy.
- Look at highlights in skin like glare and foreheads.
- Check for fine detail to make sure highlights aren’t blown out.
- Repeat for Shadow areas especially in darker complexion models.
- Verify that the older printed sample has not yellowed or faded.
These are very important because when you compare printing in China to Korea or Vietnam, there’s a huge quality difference. So how much does it cost to print magazines, catalogs and books? It depends. The cost really depends on volume. Large volume orders can be 95% cheaper than small volume 16 page signatures. So, you’re going to need to know how to make a printing imposition to minimize your risk and cost.
To get a general estimate, you’ll need a printing price app. That app doesn’t have a price for anything except for brochures and magazines. So for letterpress printing prices, go here. For flexographic printing on bottles, plastic and acrylic, you’ll need a totally different company. Thankfully, we have a sister company that does just that. Same goes for flexo printing on cardboard and paper boxes.
For laser printing, the best printers you’ll find are the Xerox® iGen® 5 Press, Nuvera, and 8250 models. The HP indigo 10000 and 8000 models are ink jet based. So they produce much higher quality but the cost is about double per page.
I think we covered everything from A-Z. Please comment below with your questions.